Bands are often brought to the fore by other bands that like them and tour with them they break out from scenes and musical movements that already have followers and tastemakers on board. Sometimes, a successful artist emerges from an isolated basement studio. (6) Support from other artists or a scene. Because if the artist doesn’t mean something to the scene or social fabric of its audience, then they simply won’t connect. No music exists in a bubble, no matter how ‘great’ it is.
Even if every single note and lyric was the same. Nirvana wouldn’t have succeeded in 1981, a great album like Illmatic would be ignored in 2014.
Great artists arrive at a specific time and place in music history they make sense in the culture that surrounds them. Because without a relentless work ethic, the chances of cutting through the intense noise floor are greatly reduced. In simpler times, lazy creative types could make it. Mozart wouldn’t have survived without patrons modern-day bands are exactly the same way. And most of the super-successful artists that started grassroots eventually linked with an established company to expand that base (look no further than Justin Bieber). It doesn’t matter if it’s a label or an energy drink, if someone cares about your music and is spending money and resources to grow that music, you have a massive advantage over millions of other bands. Make no mistake: touring costs a lot of money, especially in the early stages when no one is attending and day jobs are being sacrificed.Īnd there isn’t a label to pick up the tab anymore… (2) A label or company that cares. Because if you don’t have any cash, you probably won’t be able to afford the heavy startup costs and time required to get a band off the ground. Yes, rich kids have an advantage in this industry. Great music naturally rises to the top, right? Absolutely wrong: here are 13 things that must be in place for anyone to notice, much less care, about great music.
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